2014年10月19日 星期日

Mariage Frères マリアージュ フレールの160周年をお祝いするお茶は、特別な香りさ


Mariage Frères
Logo seul.jpg
Product typeTea
CountryFrance
Introduced1854
Websitewww.mariagefreres.com

Mariage Frères (FrenchMariage Brothers) is a French gourmet tea company, based inParis. It was founded on 1 June 1854 by brothers Henri and Edouard Mariage.[1]

History[edit]

The tea trade in France began to boom in the middle of the 17th century. At this time,King Louis XIV and the French East India Company encouraged the exploration of distant lands in the search of exotic goods. Around 1660, Nicolas and Pierre Mariage began voyaging on behalf of the royal court: Pierre was sent to Madagascar on a mission for the French East India Company, while Nicolas made several trips to Persia and India before being named part of an official deputation sent by Louis XIV to sign a trade agreement with the Shah of Persia.[2] . Successive generations of the Mariage family remained in the tea trade and in 1843, by then reflecting their experience and knowledge of the tea trade, members of the Mariage family opened their first wholesale shop in Paris.
Henri and Edouard Mariage, in June 1854, founded the present-day Mariage Frères Tea Company. For over 130 years the company was managed by four generations of Mariage tea merchants who maintained a wholesale-only business from their Parisian warehouse. The business consisted of importing premium quality leaf teas from the Orient, which were then traded to first class hotels and tea shops in France.[3]
In 1983 the company transformed itself from a wholesale import firm into a retail company. Under the leadership of Kitti Cha Sangmanee and Richard Bueno, Mariage Frères started opening tea houses within central Paris. The first tea emporium and tea salon, located on rue du Bourg-Tibourg, opened in the same building where Henri Mariage had his offices over 150 years ago. The illusion with 19th-century colonial and exotic furniture, cash registers, counters and tea instruments is nearly perfect. But they all come from the historic former tea office and deposit in Rue du Cloître-Saint-Merri.[4]
Today, the company operates over 30 Mariage Frères points-of-sale within France, the United KingdomGermany and Japan. There are four Mariage Frères tearooms in Paris.[5] The brand is also distributed through a network of resellers in over 60 countries, served in grand hotels such as the Meurice[6] in Paris, the Claridge's in London,[7][8] Mandarin Oriental Hotel in Bangkok[9][10] and Singapore[11] as well as being offered to first-class voyagers on Japan Airlines.[12]
In the early 2000s, an online shop (available in French, English, and Japanese) with worldwide distribution was launched.[13]
There is one unique production platform in Paris for Europe, as well as for the rest of the world, and another platform for distribution only in Japan.[14]



  1. マリアージュ フレールの160周年をお祝いするお茶は、特別な香りさ

    マリアージュ フレールの160周年をお祝いするお茶は、特別な香りさ
    マリアージュ フレールの160周年をお祝いするお茶は、特別な香りさ
    世界中で愛される紅茶メゾン、マリアージュ フレールが160周年を祝福して4種の限定銘柄を発売中です。

    中でもおすすめの2つの味をご紹介。

    こちらはマリアージュ フレールの理念を祝福する銘柄である「フレンチティー」。 

    フランス紅茶と青茶のフレーバードティーで、青いバタフライピーフラワーとオーキッドの優雅なフレグランスが融合しています。壮麗な味わいと、不思議なブルーの紅茶は夢のような一杯。90g入り。

    そして、「オートクチュール」というスペシャルな名前に相応しいお茶は、柔らかく繊細で、稀少な白茶がベース。そこにフルーツがあしらわれ、更にゆずの香り溢れます。25gの貴重な白茶を堪能したいところ。

    この他の「ブール ティブール」と「1954」ともども、スペシャルな味を楽しんでみては?

    本体価格は4種すべて 税込 3,780円です。購入は、こちらから。

    160周年コレクション [MARIAGE FRERES]

  2. T7262 : PARIS-LONDON® Afternoon blend - Mariage Frères

    www.mariagefreres.com/boutique/UK/ft+paris-london-tea+T7262.html
    PARIS-LONDON® Afternoon blend. In celebration of the first Mariage Frères Tea Emporium in London, this exclusive composition is truly audacious. Fresh and ...
apothecary
(ə-pŏth'ĭ-kĕr'ēpronunciation
n.pl.-ies.
  1. One that prepares and sells drugs and other medicines; a pharmacist.
  2. See pharmacy (sense 2).

T7262 :  PARIS-LONDON®  Afternoon blend

Afternoon blend
In celebration of the first Mariage Frères Tea Emporium in London, this exclusive composition is truly audacious.
Fresh and young, this vernal black tea from the Himalayas marries perfectly to a magnificent white tea: mixed together with precious rose petals, crisp and fragrant, lavender of the English persuasion, generous and lively, and delicate white flowers.
This joyous bouquet – blending the je ne sais quoi of London with the French touch – is an exquisite balance of floral and fruity flavours.
Borne of the light and wind, this haute couture tea is dressed to impress.
Très chic!

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